"My goal is very simple. It's to help create a delightfully diverse, safe, healthy, and just world, with clean air, soil, water, and power – economically, equitably, ecologically, and elegantly enjoyed, period. What's not to like?"

– William McDonough

I'm a Swedish-born, award-winning designer that takes a human-centered, design-based approach to helping progressive organizations.

I see myself as someone who solves complex communication problems by translating human needs into understandable, actionable visual information. I am particularly passionate about sustainability and environmental issues. Proud moments in my career include securing $29M for public transit and providing 200 beds during catastrophic floods by way of design. I have a fondness for the solarpunk movement.

My idea of good design is this: In order to make something that people want to use, you need to understand how people experience that something. To do so, you need to engage in user experience design, a systematic investigation and design of how people are using your product; why they are using it, and how they want to use it.

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I'm currently working as Principal Product Designer at Copperleaf Technologies, where my team and I are on a mission to create the most intelligent and user-friendly decision-making software in the world.

If you’re interested to know more about me or want to discuss a potential project feel free to reach out.